Click for Change: Educate Africa

Earlier this year, The British Consulate invited students at the University of Southern California to take part in a competition referred to as the "Click for Change: Educate Africa Contest." Students took part this viral marketing competition to help raise awareness of education in Africa in order to achieve universal primary education. This challenge encouraged students to creatively explore and utilize new media. Organizers of the contest wanted to spread their message of presenting various solutions to the social issues in Africa through these projects. The creator of the winning entry will receive more than $1,000 in Apple products, including a new iPhone. The winner will be announced this Friday, April 18, 2008 at a very special event attended by British Consulate officials. Please see media advisory below. Please contact Joan Wickham at wickham@usc.eduwith any questions.

BRITISH CONSULATE-GENERAL OF LOS ANGELES TO REVEAL THE WINNER OF THE "CLICK FOR CHANGE: EDUCATE AFRICA" COMPETITION





WHAT: The British Consulate-General of Los Angeles will announce the winner of "Click for Change: EDUCATE AFRICA", a viral marketing contest. Students at USC have utilized new media to create unique ways of communicating the need for increased education funding in Africa. The winner will receive an Apple gift package valued at $1000.




WHEN: Friday, April 18, 2008

12:00 p.m. to 1:00 p.m.





WHERE: USC Annenberg School for Communication, Room 240

USC University Park Campus





WHO: UK Minister for Tranformation Government Tom Watson

British Consul-General Bob Pierce

Deputy Consul-General David Wild

Kenyan Consul-General Nyambura Kamau

Director of the E-Governance Lab at the Bedrosian Center at USC Greg Curtin



Please RSVP for the event to:

Joan Wickham, 360-556-7843, wickham@usc.edu